Originally from Hong Kong, Bubi Au Yeung grew up drawing, doodling, watching cartoons and reading comics. Beginning as an illustrator and multimedia designer, Bubi has since had the opportunity to work on projects with a diverse mix of companies, such as advertising agency TeamOne from USA, Crazylabel, China Times Publishing Company from Taiwan, and others. She also a self-initated learner, and she almost learn every new technology by herself, and recently she start to get her hands with the fast development iPhone apps. She believes in simplicity, freshness and minimalism. Read below for the full interview…
Acting as a creative with a skillset in graphics, toys, web, multimedia and illustration, how do you achieve balance as a multi disciplined artist?
Bubi: As a creative, i love to try different things and also to explore various way to express myself too, those skillsets complement each other. For example, skill in graphic/illustration helps me to elaborate the character / design for my toys, the skill in web/multimedia helps me to promote my work in a dynamic way…etc.
As a freelancer you have the autonomy to work and choose clients at will. When working for a high profile client, do you have a hard time conforming to a set of guidelines and rules? Do you work better when you have no direction?
Bubi: I have been working as a full-time multimedia designer since few years ago, but i also take up freelance work when time allows. When you start communicating with your potential clients, it’s a good opportunity to understand their requirements before you commit to the job. Most of my clients considered me for their projects due to certain specialties they eyed from my profile/skillset. Yet the rules or guidelines are some basic to understand in order to deliver what they prefer, but i have to admit i work much better with no direction given.
Hong Kong is rapidly progressing along the road to becoming an art capital, at least in commercial terms; do you believe Hong Kong is an art world hub or art world hype?
Bubi: I believe art is something you should experience (see/touch/feel) in your daily life, not only limited in exhibitions at galleries or museums. Unfortunately, Hong Kong’s beautiful historical buildings are demolished one after one, Hong Kong is a city which concerns commercial activities more than art, i can’t agree Hong Kong is an art world hub even though there are multiple major art fair/events taking place in Hong Kong every year.
Many of your creations and prints have a whimsical vibe to them. Can you only create when you are in a positive mood that reflects your art?
Bubi: I am glad to know you perceive such a feeling from my work. It doesn’t concern much if i am in positive mood when creating, when i am inspired to create, it’s the presentation that matters most, like when i was working on Whispering Spirit, i felt excited and inspirational but turned out the character went through a lot in his life. Most of the time, i feel blessed and excited whenever there’s chance to create. : )
What are some of your favorite Anime or Asian films?
Bubi: There are loads of anime and films i love, I am inclined to Anime which inspired me, ねこぢる草 (貓湯）is one of my favorites.Please enter the url to a YouTube video.
How has the Beary Calm movement progressed since its initial staging of conception and how do you see it evolving in the years ahead?
Bubi: Bearycalm was a very special project, it’s my first time to create a toy with another artist and i believe the experience we had would definitely help us in other creations. I love creating new things, that is also the drive on Bearycalm creation in 2012. For now, we are looking for new media or collaborative projects that are suitable for Bearycalm, no plan is concluded at this moment.
What about Whispering Spirit? That one has to be my absolute favorite. How do you come up with backstories and which accessories to include?
Bubi: Whispering Spirit is one of my favorite creations so far. Thanks to my friend Karen (KUSSO’s store owner), she offered me lot of room and freedom on creation. Ghost stories, dark fairy tales, and spirits, are my all-time favorites. Whispering Spirit is somehow a reflection of myself because once i created a character, i also put up a story for him. Character and his story have to go hand-in-hand, and that’s how the perception would be made, I insist.
What are you currently working on that perhaps you could tell us a bit about?
Bubi: I am currently working on two toy projects, both at the very initial stage. I will release more info when my clients’ approval is ready! i am excited and happy to work on them.
What advice can you offer up to an artist who wants to be calm, at all times!?
Bubi: My tips: meditation and music!
Photo credits: “Canbird”