The Creative Spotlight has featured some heavy hitters in the music genre over the years but we are definitely lacking great EDM talent. That’s where DJ Fei-Fei comes in. The self-proclaimed “bad girl of EDM”, Fei-Fei is well respected in the Dubstep community–she can drop the bass, deliver high-octane sound, turn heads, and look effortlessly cool while doing so. She’s already earned props from Dubstep royalty like Benga and Bassnectar, and even 2012 #1 DJ himself–Armin Van Buuren. I sit down with her and talk about ‘Flying Daggers’, her work ethic, films, music & more. Read below for the full Q&A…
You recently released a remix of Goldroom’s new tune. How do you go about a remix, putting your own style while keeping the integrity of the original tune. Is that a particular challenge?
Fei-Fei: Every project is totally different. Sometimes I have a set idea in mind, other times I have no clue. I like to approach it with fresh ears and no preconceptions and treat each tune differently. Then it becomes an exciting mix of the original artists tune and my own style. I’m grateful I get to work with amazing artists that I admire such as Goldroom.
Tell us about your recent collab with Jessie Andrews.
Fei-Fei: We just put that out! It’s called YOU and up for grabs for all of our fans. It was a ton of fun because Jessie is one of my best friends and we really mesh well musically even though we have very different styles. We were just hanging out one day and started messing around with some samples and voila YOU was born. It’s a mix of all our indiediscotrapelectronica influences all rolled up into one hot mess!
Is there ever competition within yourself to compete with male DJ’s?
Fei-Fei: I don’t like to distinguish gender or race. It becomes segregation once you start thinking like that. Sure I am a girl but I don’t let that define me as an artist. I’d rather be your favorite artist not your favorite female artist know what i mean? I really hope one day that distinction will disappear.
Are you going to be performing at Beyond Wonderland ever again? How did you deal with people not truly understanding your method as a DJ?
Fei-Fei: Of course it was a great experience! It wasn’t that difficult really, in this industry you have to have a thick skin and stand your ground no matter what. If you start to let what others think dictate what you do, it compromises your integrity. Always be an individual, remain true to yourself and your art.
Do you play to the audience based on where you perform? For instance, will a show in Poland get a different energy from you then, say, a performance in Austin, TX?
Fei-Fei: I love them all, whether it’s a 50k festival or a 300 people intimate club vibe, it’s all about the people and the energy we create together. I come on and do my thing no matter what. Usually I’ll play what I’m feeling at the moment and vibe off the crowd, it’s infectious and you never know what to expect.
What would say have been the highest and lowest points of being an artist before signing to Play Me Records?
Fei-Fei: I don’t think of it as highs and lows, more like a never ending journey that keeps getting better and better! My very first track was signed to Vandit, then I had a few releases and mix compilations on Armada. After that I launched my own label Feided which I think was a pivotal point in my career. It allowed me to take control of the music I was making, putting out and deliver right to all my fans and also support the artists that I believe in. As my sound continues to expand and evolve I’ve been lucky to work with such amazing friends and colleagues such as Reid Speed for Play Me Records, Steve Aoki for Dim Mak, and UK mega label New State. I also have some big projects in the pipeline, but I can’t say anything about those just yet!
What are some of your favorite Asian films or Anime?
Fei-Fei: Ringing Bell and Unico. Hands down some of my favorite movies. Ringing Bell in particular really had a profound effect on me. In the more recent years — Old Boy, Chan-wook Park is an amazing director, Battle Royale and also just saw Touch of Sin.
What’s a guilty pleasure that not many people know that you have?
Fei-Fei: I love watching terrible reality TV when I veg out. I have two more episodes to go in this seasons America’s Next Top Model.
What is the psychology behind ‘Flying Daggers’? Did you just want an energy infused record or was there some personal influences you wanted to include. Tell us a bit about the creative process!
Fei-Fei: I try to shut everything else out and do my own thing! Otherwise you might start to sound like other artists and for me it’s really important to rise above that and not just try to fit trends or what might be popular. For the Flying Daggers EP it was all about making really fun and high energy tunes that would make people dance! Not to mention it gave me a reason to make a sick video!! I went to USC for film so I got to go back to my roots and do this video myself. I called on all my friends from USC to work on it with me, Tom Xia co-directed and produced, Michael Dwyer, the DP also shot my thesis back in film school. It was a reunion of sorts and hey…whats not to love about hot Asian girls running around shooting people with magical supersoakers!!
Where can people catch you in early 2014? Any upcoming shows or big events planned to support the new EP?
Fei-Fei: Keep an eye out for some very big things coming in 2014. Can’t say just yet so stay tuned! Maybe soon you’ll get a sneak peek!
Lastly, what advice can you offer up to female musicians, or DJs who might be discouraged by the industry?
Fei-Fei: Just go for it. The biggest obstacle in life is yourself. Too many people sit and make excuses for themselves before they even start. You got to have the right attitude and hustle as hard as you can. Start learning and get yourself out there. Nowadays with technology, youtube tutorials, soundcloud and so many other resources at your fingertips you really can DIY. If you want it bad enough and work hard enough for it, it will happen.
New Feided Mix:
Want to stay up to date with all her music? Follow her cookie crumb trail below: